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Why SEO

Diamond R Creative has gathered these SEO statistics from the past several years:

The Internet

  • Business-to-Consumer (B2C) eCommerce was roughly $1.5 trillion – North America accounted for about $500 billion
  • Almost 3 billion people – 40% of the world population – use the internet
  • 91% own a PC or laptop
  • 80% own a Smartphone
  • 82.6% of internet users use search engines

Search Engine Users

  • 88% of internet users click on the first listing in search engine results
  • 71% of internet users click on a page one listing in search engine results
  • 70-80% of users ignore the search engine paid ads, focusing on the organic results
  • 75% of users never scroll past the first page of search results
  • There are over 100 billion global searches being made each month
  • There are more than 12.2 billion Google searches being made in the U.S. each month
  • Google accounts for 65%-70% of all U.S. searches
  • 93% of online activities begin with a search engine
  • 80% of website traffic comes from a search engine
  • 78% of U.S. internet users research products and services online

U.S. Smartphone Users

  • 94% search for local information on their phones
  • 80% use their phones to find a local store
  • 50 percent of mobile searches result in a visit to the store
  • 34% of consumers on tablets or computers will go to a store
  • 65% are reading reviews

Video

  • YouTube is the second largest search engine
  • 4.2 billion videos are watched on YouTube daily
  • 3 billion videos are watched on Facebook daily
  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube
  • YouTube is the 3rd most visited website on the Internet, after Google and Facebook

Social Media

  • 72% of all internet users are now active on social media
  • 67% of small businesses post on social media sites 8+ times weekly
  • There are 76 million millennials – 27% of the total population
  • 18-29 year olds (millennials) have an 89% usage of social media
  • 30-49 year olds have an 82% usage of social media
  • Google+ has over 1 billion enabled accounts
  • Google+ has reached 359 million monthly active users
  • Google+ is growing at 33% per annum
  • The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012
  • Marketers spent $10 billion on social media marketing in 2015
  • Marketers will spend $15 billion on social media marketing in 2016
  • Facebook has over 1 billion daily active users
  • Twitter has 320 million monthly active users of which 100 million are daily users
  • Instagram has 400 million monthly active users of which 75 million are daily users
  • Pinterest has 100 million monthly active users of which 93% shopped online in the past six months

SEO Marketing

  • Marketers are expected to spend 540 billion dollars globally on advertising for 2015
  • SEO Leads have a 14.6% close rate while outbound leads have a 1.7% close rate
  • 28% of marketers have reduced their advertising budget to fund more digital marketing.
  • 86% of users skip TV ads
  • 200 million on do not call lists
  • 44% of direct mail is unopened
  • Internet advertising will make up 25% of the entire ad market in 2015

What does this all mean? Well, for starters, keep an eye on your employee internet activity. Just kidding!

Honestly, statistics can be interpreted many ways and the actual impact of these statistics on your business is relative to how you act or do not act on them. These statistics are trends of how the public, at large, are interacting with technology and can support possible strategies you create to garner greater awareness and earn potential customers.

So back to the original question: Why SEO?

These statistics are showing consumer trends that relate how you can capture, or get in front of, potential customers. Going back to something very basic, YOU need to be found by YOUR  potential customers. It doesn’t matter how great your product or service is if customers cannot find you. Therefore, if the majority of your customers are looking for you via search engines, and this data says they are, the importance of being present on search engines is your first priority for marketing.

Ultimately, SEO is what internet marketers perform for companies to get clients noticed by their potential customers. Diamond R Creative gets you seen! And SEO will improve your search engine presence to generate quality leads.

The higher you rank in the search engines, the greater the number of customers you will see coming through your doors. Why? If you recall on our What is SEO? page, the purpose of SEO is to increase your placement (rank) in Search Engine Results (SERPS) until you are the first result on the first page.

Why again?

Because 88% of internet users click on the first result.

How much would you pay to have 88% of all potential customers in your industry looking at your website before your competition? This is just straight, standardized SEO without paying for advertising. This is why companies, including your competition, are spending billions of dollars for websites and internet marketing. They are trying to engage the potential customers by being visible to them before anyone else.

Let me use those statistics to further impress upon you the importance of SEO

  • Google accounts for 65%-70% of all U.S. searches
  • 70-80% of users ignore the search engine paid ads, focusing on the organic results
  • 94% search for local information on their phones
  • 80% use their phones to find a local store
  • There are 76 million millennials – 27% of the total population

This is telling me that you better have a website ranking well or found easily on Google, without paying for ads, that is optimized for local and mobile searches if you want to be found by potential customers looking for your services. And I think we can all agree that your future business will be derived from the generations who have grown up with the internet.

For Social Media:

  • There are 76 million millennials – 27% of the total population
  • 18-29 year olds (millennials) have an 89% usage
  • 30-49 year olds have an 82% usage

This is telling me that if your typical customer ranges in age from 18-49, it would behoove you to make some kind of effort to be on major Social Media platforms. We understand it is a cumbersome effort to go all in and constantly give updates. At a minimum, you should create a presence to increase your visibility in a relevant arena that has good potential to get you noticed.

Too Much Competition!

Now, you may think that there is entirely too much competition for high placement on search engine results and the cost would just be wasted money for any effort to improve your ranking. Keep in mind, you are not competing against everyone on the internet! Search engines return results that are relevant to queries on a number of attributes (locality, industry, key words, etc.).

For example: if a user searches for a lawyer in your city, all the competition from other cities are generally eliminated. Of course, there are firms that advertise/campaign in multiple cities but for the sake of this example, you do not have to be more relevant than everyone on the web, just more so in your area.

Even further, if someone searches for a personal injury lawyer in your city, the field of competition is drastically reduced to location, industry, and industry specialty. Now, a lawyer is only competing against his true competition – other firms supplying similar products or services in the same location.

So you can see, SEO is an imperative to anyone who needs to be competitive within their given field. With the entire world moving operations and efforts online, you must understand why SEO is important, even necessary, and act accordingly.

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Free SEO Tips

Here are some free SEO tips we’d like to share with you. They are not in-depth, earth-shattering strategies but just simple tips that can help you better focus your marketing and give you a little lift.

Your Market

Let me begin with giving you some of the best advice that can actually help you – investigate your thriving competition and see what makes them successful. If you remember being told the joke about two friends being chased by a bear, the same applies here: you don’t have to be the fastest in the world, just faster than your competition.

Social Media

Not important? There are 100’s of millions of people, mainly millennial s, just on the major social platforms. Where do you think your future business will be derived? For detailed information that can change your mind, check out Diamond R Creative Social Media or our Why SEO page.

Claim your social media pages for greater web presence and visibility. You don’t have to use them or consistently update them. First, just claim them and ensure the company information is accurate and consistent for all platforms. After this, add some social media buttons to your website and email signature to improve your Link Profile.

Website Design

  • Professional layout and design – The professional look and feel of a useful website builds trust.
  • Clean and organized layout – Avoid the clutter and confusion of excessive content and options. You have 3-7 seconds for users to decide to stay or leave. Have an intuitive road map where potential customers end up contacting you.
  • Contact Information – Contact info is mandatory for businesses. As the boss always says, “It’s our job to remove all obstacles between the customer’s wallet and our bank account!”
  • Clear Navigation – Don’t make it difficult for users to find what they want. Use a simple menu and add a sitemap.
  • Social Media Integration – This is standard usage nowadays and supports your online marketing.
  • Mobile Website – Smartphones and other Mobile Devices will overtake desktop searches. Be found by users looking for you!
  • FAQ – There are probably 10 questions you get asked by every potential client. Have these answered eloquently in your FAQ and you are: 1) that much closer to being hired 2) shows you know what your talking about 3) qualifies a lead 4) informs prospect of any negative issues rather than springing it on them during your smooth close. 🙂
  • Good Hosting – Whoever oversees your website, make sure it is hosted by a known hosting company. Period.
  • Proper Content – When someone navigates to your website there should be no confusion as to what they will find. The content should be useful to the user and reflect your offering and image.
  • About Us page – After the Home page, this is the 2nd most visited page on a law firm’s website.
  • Call To Action (CTA) – Tell the customer what to do. “Enter your info and tell us how we can help!” That’s what your clients need. Help. So let’s give it to them!
  • Security – If you have subscribers or take payments online, do not skimp on security. In your profession, I’m sure you are more than aware of the legal ramifications.
  • Directory Listings – Whether you know it or not, these are very important. It is imperative that these are accurate and the information is exactly the same for each business and professional directory.

Reputation Management

Here’s a neat thing: Google Alerts. You can set up an alert for any word or phrase (like your company name or news topics or people) and an email will be sent to you when it is mentioned on the web. This helps you to stay abreast of any mentions about you or your concerns. Now, how do you overcome negative discussions? That’s Diamond R Creative’s job!

Press Releases for SEO Purposes

Send press releases to your local newspapers. They like to feature news from local businesses, and if your press release is newsworthy, they’re usually happy to syndicate it so have a website link or two in the original press release.

Law Firm Office

Offer free WIFI in your office. It is so ubiquitous in other establishments that doing so makes you appear tech savvy and on par with other top-end firms as opposed to staid and out of touch entities. Besides, customers are more accepting of tardiness when they are allowed to check their mail and play their games! Just make sure a competent company sets it up and ensures your network is safe. This is not an overly difficult task but needs to be done correctly. We highly recommend professional companies handling this service.

Lastly, be yourself or the person you claim to be. Nothing is more disingenuous than promoting a false image. Marketing-wise, it creates the worst obstacle to overcome: negative word of mouth. Even large corporations fear this because it is something not even money can reverse.

If there’s anything else you may think of or would like to share, please feel free to send to us your Free SEO Tips and we will include applicable advice. We thank you for dropping by and are always at your service!

Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Read More