Can They Find you?
That really is the question, isn’t it? Regardless of where you advertise, network or cold call, can your customers find you when they are ready to purchase your services?
And if you’re not thinking about this, be assured your competition has already thought about it and is taking action. Google your practice area to see who is on the first page of Google. This is your competition that has already taken action and is being found by customers who hire them.
How do we know? According to an article published in The National Law Review, the internet is the number one method to find an attorney. Of those who search online, 88% will click the first listing of a Google Search Engine Results Page – that’s why the number 1 spot is so coveted. 87% of people who contact an attorney ultimately hire an attorney. 74% of consumers visit a law firm’s website to take action and 72% of them only contact one attorney.
So, can they find you?