An SEO Audit for a law firm can occur a number of times a year and for a number of reasons. To give you an idea, here are a few SEO audits that are employed in SEO.
- Site Audits
- Red Flag Audits
- Competitor Audits
- Conversion Audits
- Negative SEO Audits
- Penalty and Recovery Audits
- Security Audits:
These are pretty common audits regularly performed. There are literally hundreds of types of SEO audits, metrics, and reports and each are conducted in reference to the condition or status of your law firm’s website. As every SEO audit is customized to the specific needs of a client, they can vary greatly in what all is encompassed. But prior to any testing, metrics, or data, Diamond R Creative likes to sit down with our clients, face to face, and have a Discovery Interview. This entails determining objectives of your website, the goals that you want SEO to accomplish and their associated milestones, setting expectations, and establishing benchmarks for the work and deliverables to come. This is a very relaxed meeting where we get to know one another and create a game plan for your success. Diamond R Creative is highly customer-centric and extremely open to working with clients. We are very receptive to customer input and concerns in order to completely satisfy you. As a marketing agency, our entire existence is based upon customer satisfaction!
After having our Discovery Interview, we perform a baseline Technical Site Performance Audit of your law firm’s website. Diamond R Creative gathers basic data regarding the state of the website. We must know what is broken before we can fix it. If anything at all. Therefore, your website is crawled with SEO tools to give us information that will discern any technical errors.
To be thorough and ensure the accuracy of our findings, we utilize Google and Bing Webmaster Tools to analyze your website as well. This redundancy testing ensures we catch any gaps in our findings and informs us of any issues your law firm’s website may be encountering with the individual search engines. A Technical Site Performance Audit will cover the following salient subjects:
Technical Site Performance Audit
- Verify all your pages are accessible to users and search engines. if any are not accessible, then in the eyes of he internet, they don’t exist.
- Verify web pages do not return any errors
- Verify optimized redirect setup and suggest edits
- Verify optimized and logical internal linking structure (link to website code webpage)
- Verify optimized load times
- Verify all your law firm’s website pages are indexed by search engines
- Verify Brand and/or Company name is ranking
- Verify your law firm’s website is penalty-free
Having completed the Technical Site Performance Audit, we begin an On-Page SEO Audit and Off-Page SEO Audit. These verify SEO factors are optimized for the following:
On-Page SEO Audit
- Title Tags
- Meta Description
- Website Code
- Code Validation
- Website Content
- Keywords Analysis
- Duplicate Content
- NAP (Name, Address, Phone)
- Images, Video, Podcasts, Blogs
- Broken Links
- Page Popularity
- Heat Map testing
Off-Page SEO Audit
- Search Engine Rankings
- Competitor Analysis
- Link Profile
- Backlink Profile
- Directory Listings
- Social Media Accounts
- Local SEO
- Mobile Usability
Upon completion of our audits, we meet again to discuss the findings and agree upon the best method to proceed. After consensus and approval, Diamond R Creative will begin correcting issues and optimizing all the facets of your website. We will also furnish all reports containing the agreed upon data in intervals as the work is completed. If possible, we also like to set up an intake methodology to blend with your current method so we can track and attribute conversion rates from all SEO efforts. This helps to tweak various elements to perform better.
We will also begin monitoring specific aspects of your website and its relationship to the internet and competition. As stated on our SEO page, websites and the internet are relative in terms of ranking. Meaning, websites are constantly tweaking their keywords, codes, images, content, adding content, and so on, so it is not always a matter of doing a job and then forgetting about it. SEO is an ongoing task supporting your law firm’s website. In this regard, several of the reports provided are statistics that are monitored on a consistent basis. We do this in order to stay on top of any issues, fluctuations, search engine algorithm updates, or any opportunity that can improve your standing. Below you will find some standard monitored stats we oversee on a regular basis at Diamond R Creative.
|Search Engine Ranking||Keyword Ranking||Competitor Analysis|
|Website Traffic||Social Media Engagement||Search Traffic|
|Mobile Website Traffic||Referral Traffic||Email Traffic|
|Social Media Traffic||Website Analytics||Social Media Analytics|
|Mobile Website Analytics||Link Activity||Conversion Rates|
Please bear in mind there are a myriad of testing metrics that can be utilized to interpret data. The expertise of testing, auditing, monitoring, and reporting is knowing which tests to perform in order to garner useful data that is applicable to specific business objectives, represents the focus of the SEO objectives, and can further your law firm’s legal marketing campaign. Diamond R Creative has provided these services for years to private and public sector agencies and can do so for your law firm as well.
All of our reports are unique and customized based upon the needs of your organization and provides you with actionable steps to progress to the next level. We will always be available to meet and discuss these deliverables so our teams will remain on the same page and headed in the same direction. The audits and reports can range from a general overview to a hyper-comprehensive analysis. In any case, Diamond R Creative will work with your law firm to determine what should be audited and why so the results will provide actionable intel. Not just cool trivia. Okay… maybe both. 🙂
We will not run reports merely to look like we’re busy. We’d rather be working on getting your law firm results! As we always say, if it doesn’t improve ROI then it is not necessary. And we will let you know. That’s our job and our reputation.