Why SEO

Why Do I Need SEO | San Antonio, TX | Diamond R Creative | http://diamondrcreative.comWhy Do I Need SEO?

Diamond R Creative has gathered these SEO statistics from the past several years:

The Internet

  • Business-to-Consumer (B2C) eCommerce was roughly $1.5 trillion – North America accounted for about $500 billion
  • Almost 3 billion people – 40% of the world population – use the internet
  • 91% own a PC or laptop
  • 80% own a Smartphone
  • 82.6% of internet users use search engines

Search Engine Users

  • 88% of internet users click on the first listing in search engine results
  • 71% of internet users click on a page one listing in search engine results
  • 70-80% of users ignore the search engine paid ads, focusing on the organic results
  • 75% of users never scroll past the first page of search results
  • There are over 100 billion global searches being made each month
  • There are more than 12.2 billion Google searches being made in the U.S. each month
  • Google accounts for 65%-70% of all U.S. searches
  • 93% of online activities begin with a search engine
  • 80% of website traffic comes from a search engine
  • 78% of U.S. internet users research products and services online

U.S. Smartphone Users

  • 94% search for local information on their phones
  • 80% use their phones to find a local store
  • 50 percent of mobile searches result in a visit to the store
  • 34% of consumers on tablets or computers will go to a store
  • 65% are reading reviews

Video

  • YouTube is the second largest search engine
  • 4.2 billion videos are watched on YouTube daily
  • 3 billion videos are watched on Facebook daily
  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube
  • YouTube is the 3rd most visited website on the Internet, after Google and Facebook

Social Media

  • 72% of all internet users are now active on social media
  • 67% of small businesses post on social media sites 8+ times weekly
  • There are 76 million millennials – 27% of the total population
  • 18-29 year olds (millennials) have an 89% usage of social media
  • 30-49 year olds have an 82% usage of social media
  • Google+ has over 1 billion enabled accounts
  • Google+ has reached 359 million monthly active users
  • Google+ is growing at 33% per annum
  • The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012
  • Marketers spent $10 billion on social media marketing in 2015
  • Marketers will spend $15 billion on social media marketing in 2016
  • Facebook has over 1 billion daily active users
  • Twitter has 320 million monthly active users of which 100 million are daily users
  • Instagram has 400 million monthly active users of which 75 million are daily users
  • Pinterest has 100 million monthly active users of which 93% shopped online in the past six months

SEO Marketing

  • Marketers are expected to spend 540 billion dollars globally on advertising for 2015
  • SEO Leads have a 14.6% close rate while outbound leads have a 1.7% close rate
  • 28% of marketers have reduced their advertising budget to fund more digital marketing.
  • 86% of users skip TV ads
  • 200 million on do not call lists
  • 44% of direct mail is unopened
  • Internet advertising will make up 25% of the entire ad market in 2015

What does this all mean? Well, for starters, keep an eye on your employee internet activity. Just kidding!

Honestly, statistics can be interpreted many ways and the actual impact of these statistics on your business is relative to how you act or do not act on them. These statistics are trends of how the public, at large, are interacting with technology and can support possible strategies you create to garner greater awareness and earn potential customers.

So back to the original question: Why SEO?

These statistics are showing consumer trends that relate how you can capture, or get in front of, potential customers. Going back to something very basic, YOU need to be found by YOUR  potential customers. It doesn’t matter how great your product or service is if customers cannot find you. Therefore, if the majority of your customers are looking for you via search engines, and this data says they are, the importance of being present on search engines is your first priority for marketing.

Ultimately, SEO is what internet marketers perform for companies to get clients noticed by their potential customers. Diamond R Creative gets you seen! And SEO will improve your search engine presence to generate quality leads.

The higher you rank in the search engines, the greater the number of customers you will see coming through your doors. Why? If you recall on our What is SEO? page, the purpose of SEO is to increase your placement (rank) in Search Engine Results (SERPS) until you are the first result on the first page.

Why again?

Because 88% of internet users click on the first result.

How much would you pay to have 88% of all potential customers in your industry looking at your website before your competition? This is just straight, standardized SEO without paying for advertising. This is why companies, including your competition, are spending billions of dollars for websites and internet marketing. They are trying to engage the potential customers by being visible to them before anyone else.

Let me use those statistics to further impress upon you the importance of SEO

  • Google accounts for 65%-70% of all U.S. searches
  • 70-80% of users ignore the search engine paid ads, focusing on the organic results
  • 94% search for local information on their phones
  • 80% use their phones to find a local store
  • There are 76 million millennials – 27% of the total population

This is telling me that you better have a website ranking well or found easily on Google, without paying for ads, that is optimized for local and mobile searches if you want to be found by potential customers looking for your services. And I think we can all agree that your future business will be derived from the generations who have grown up with the internet.

For Social Media:

  • There are 76 million millennials – 27% of the total population
  • 18-29 year olds (millennials) have an 89% usage
  • 30-49 year olds have an 82% usage

This is telling me that if your typical customer ranges in age from 18-49, it would behoove you to make some kind of effort to be on major Social Media platforms. We understand it is a cumbersome effort to go all in and constantly give updates. At a minimum, you should create a presence to increase your visibility in a relevant arena that has good potential to get you noticed.

Too Much Competition!

Now, you may think that there is entirely too much competition for high placement on search engine results and the cost would just be wasted money for any effort to improve your ranking. Keep in mind, you are not competing against everyone on the internet! Search engines return results that are relevant to queries on a number of attributes (locality, industry, key words, etc.).

For example: if a user searches for a lawyer in your city, all the competition from other cities are generally eliminated. Of course, there are firms that advertise/campaign in multiple cities but for the sake of this example, you do not have to be more relevant than everyone on the web, just more so in your area.

Even further, if someone searches for a personal injury lawyer in your city, the field of competition is drastically reduced to location, industry, and industry specialty. Now, a lawyer is only competing against his true competition – other firms supplying similar products or services in the same location.

So you can see, SEO is an imperative to anyone who needs to be competitive within their given field. With the entire world moving operations and efforts online, you must understand why SEO is important, even necessary, and act accordingly.