SEO stands for Search Engine Optimization. It is the method of improving your online visibility and effectiveness by increasing the quantity and quality of traffic to your website via organic unpaid search engine results.

The entire purpose of SEO, like all marketing, is to get your law firm more clients and improve your bottom line!

For more in-depth information on What is SEO, go to our
What is SEO page.

If you depend on new clients to create revenue for your law firm, then yes.

Being that most people find a lawyer via the internet and SEO creates the greatest ROI for any marketing effort, it is the best method to utilize for increasing your bottom line. SEO is now the industry standard for any business wishing to gain clients.

The entire world pretty much uses and trusts Google search results for products and services. Because 80%-95% people who are interested in purchasing your products or services will not look beyond page one, using SEO to optimize your website and getting to page one of Google guarantees the lion’s share of traffic.

Basically, if you cannot get to page one, the vast majority of all potential clients in the world, locally as well, will never find your website to contact you.

Keep in mind, solid SEO efforts can only bring potential clients to your door. You must also have an appealing website that captures searchers attention and be able to close them as well.

Think of the old cowboy movies. Good guys wore the white hats and the bad guys wore the black hats.

White hat SEO improves search performance in search engine results pages (SERPs) while strictly following the terms and conditions of Google search engine rules and guidelines. It also tries to create friendly and useful user experiences.

Black hat SEO doesn’t adhere to the terms and conditions of Google search engine rules and guidelines and/or tries to manipulate Google algorithms to get high rankings and traffic volume. The problem with this is, as soon as Google finds out, all your work is lost, You can completely disappear from rankings, and even get your website banned from Google.

This is why Diamond R Creative will ONLY employ white hat SEO methods.

A great thing about SEO is that you will continue to reap the benefits of traffic & conversions well after the SEO Process is completed and you’re not paying an agency to update your website.

Organic traffic is web traffic to your website from search engine results. It is considered “organic” because it is created naturally via search results and not paid for or solicited through other websites. Organic traffic accounts for 85%-90% of total clickthroughs on a search engine results page and is directly related to SEO efforts.

There are other types of traffic:

Referral Traffic – traffic that goes to your website via social media sites or blogs that list your website.

Direct Traffic – traffic to your website from people who directly enter the URL (https://yourwebsite.com) into the browser search bar.

Paid Traffic – traffic from advertising or paid promotion on search engines, social media sites like Facebook ads, remarketing and Google Display Ads, affiliate networks, and so on.