In 2010, Google made mention that page speed would definitely impact your website ranking.
In 2013, Matt Cutts, Google’s head of search, mentioned that slow websites could be negatively impacted.
In 2015, Google released a critical new ranking algorithm that dubbed as Mobilegeddon and designed to boost rankings for websites and web pages that are mobile-friendly according to Google’s Mobile Friendly standards.
(You can test your web pages with Google’s Mobile Friendly Test Tool)
In 2016, mobile searches overtook desktop searches.
In 2018, Google implemented an update that officially expresses page speed as a mobile ranking factor.
As you can see from this historical timeline, Google and Bing have been moving towards promoting faster website loading times. And it makes sense. Everyone who is a user of search engines, is a customer of Google or Bing’s product. They wish to provide their customers with the best user experience.
Who has been in a mall or a store looking for an item on your smartphone and you sat there and waited for a website to load so you can complete your shopping? This is why.
In order to provide you with the best experience, websites must load quickly. This is accomplished by providing search results with websites that will load quickly. Therefore, the onus responsibility is upon your SEO vendor to create and optimize a website that will load quickly and is inline with a search engine’s requirements.
Not having a fast website will impact your prospective audience and can cost your law firm a loss of revenue by either potential clients surfing away to your competition or not even being found in search results.
One of the major elements that impacts your page speed are images. The size of the file and dimensions can critically impact your page speed if the images are not optimized. While everyone likes the perfect picture or graphic, and lots of them, they can cause your website to be so slow users will not wait for them to load and leave your website. It is a balancing act between a great image and size.
Here’s a list of the major elements that impacts page speed:
- Enabling compression
- Reducing redirects
- Making fewer HTTP requests
- Leveraging browser caching
- Server response time – your website hosting company
- Using a content distribution network – separate site to host all your images
- Images – pictures, graphics, graphs, icons, logos, etc.
Your SEO company can discuss each of these with you as needed. If you have any questions, please feel free to contact Diamond R Creative.