SEO stands for Search Engine Optimization. It is the method of improving your online visibility and effectiveness by increasing the quantity and quality of traffic to your website via organic unpaid search engine results.
The entire purpose of SEO, like all marketing, is to get your law firm more clients and improve your bottom line!
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Absolutely! There are many websites, blogs, and educational resources to learn SEO for free online. However, it is difficult to comprehend which areas of SEO apply to your situation and whether they are helpful or harmful in the long run. Much like handling your own hotly contested divorce, you could probably do it but it will most likely cost you more in the long run.
If you depend on new clients to create revenue for your law firm, then yes.
Being that most people find a lawyer via the internet and SEO creates the greatest ROI for any marketing effort, it is the best method to utilize for increasing your bottom line. SEO is now the industry standard for any business wishing to gain clients online.
The entire world pretty much uses and trusts Google search results for products and services. Because 80%-95% people who are interested in purchasing your products or services will not look beyond page one, using SEO to optimize your website and getting to page one of Google guarantees the lion’s share of traffic.
Basically, if you cannot get to page one, the vast majority of all potential clients in the world, locally as well, will never find your website to contact you.
Keep in mind, solid SEO efforts can only bring potential clients to your door. You must also have an appealing website that captures searchers attention and you must be able to close them as well.
Think of the old cowboy movies. Good guys wore the white hats and the bad guys wore the black hats.
Whitehat SEO improves search performance on a search engine results page (SERP) while strcitly following the terms and conditions of Google search engine rules and guidelines. It also tries to create friendly and useful user experiences.
Blackhat SEO doesn’t adhere to the terms and conditions of Google search engine rules and guidelines and/or tries to manipulate Google alogrthms to get high rankings and traffic volume. The problem with this is, as soon as Google finds out, all your work is lost, you can completely disappear from rankings, and even get your website banned from Google.
No. No one can guarantee first place rankings. While it is entirely possible, there is no guarantee. Why? Because Google Search Algorithm’s (200+ at last count) determine where websites get ranked. This is their proprietary software that determines rankings. It is a highly guarded secret and no one knows it except Google. Equally the same for Bing and other search engines.
Typically, it takes a couple months to see true and lasting SEO results. It is not only what you do to your website but how it compares against the competition in your industry.
We focus mainly on Google as it has an 88% market share of search in the USA for the past couple years. Over 92% worldwide. Plus, the majority of Google SEO efforts will apply to Bing and Yahoo search engines. However, we do submit & index your website on Bing and Yahoo and claim your business listing in their online directories. We also make use of their Webmaster tools to aid in SEO efforts. Unless there is an obvious advantage to do so, the ROI is generally not there to pursue specific search engine optimizations on other search engines.
Organic traffic is web traffic to your website from search engine results. It is considered “organic” because it is created naturally via search results and not paid for or solicited through other websites. Organic traffic accounts for 85%-90% of total clickthroughs on a search engine results page and is directly related to SEO efforts.
There are other types of traffic:
Referral Traffic – traffic that goes to your website via social media sites or blogs that list your website.
Direct Traffic – traffic to your website from people who directly enter the URL (https://yourwebsite.com) into the browser search bar.
Paid Traffic – traffic from advertising or paid promotion on search engines, social media sites like Facebook ads, remarketing and Google Display Ads, affiliate networks, and so on.
Backlinks, also known as inbound links or incoming links, are links found on a website that point back to your website. Backlinks play an important role in SEO as they send a signal to search engines that other external websites are endorsing your content. Quality backlinks are a primary SEO ranking factor for ranking in search engine results.
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